Break through your existing Self-Constraints

Everyone can achieve whatever they set their mind to once they break through their self-constraints. Once people find ways to remove obstacles, they live and work to their greatest potential

John Azzo

Coach, Facilitator, and Founder
Transforming personal and professional relationships

John is an Executive Coach, Registered Coach Educator and Mentor.

He holds an ICF PCC credentials, EMCC EIA Senior Practitioner, Certified 6 Seconds Emotional Intelligence Practitioner, and Assessor, Advanced Facilitator, also a CBT and REBT Practitioner.

Originally from Lebanon, John has spent over 16 years living and working in China. With more than two decades of experience as an executive in the trading and manufacturing industries, he has worked extensively with individuals and corporations, helping them navigate business challenges, intercultural communication, and high-pressure situations in complex environments. Leveraging his extensive toolkit of coaching models and behavioral psychology, he supports clients in gaining clarity and taking effective action, his philosophy is to ensure his clients obtain clarity and “get stuff done.”

 

As an expat in China, he also has first-hand experience in developing resilience in a cross-cultural environment and managing complex personal and business relationships, which allows him to relate and empathize with clients who face similar challenges.

John started his coaching journey driven by a need to challenge his beliefs and wanting to explore more areas of self-development. Through training and experience, he learned how to achieve a better understanding of himself and leverage his strengths and skills. In addition, he also deepened his drive to help others create a big impact on their life and achieve whatever they set their mind to.

John has coached executives, directors, and managers from top multinational organizations on various topics, including effective communication, executive presence, career transitions, stress management, work-life balance, cross-cultural communication, and coaching skills. He has extensive cross-cultural coaching experience (clients of over 20 nationalities) and has coached across diverse industries, such as pharmaceuticals, IT, logistics, banking, F&B, and FMCG.

What Services I'm Providing

Interactive Workshops

Online and offline workshops, active learning-based sessions, focused on knowledge transfer, acquiring new skills, practice and constructive feedback.

Tailored Trainings

Facilitated discussions focused on exploring crucial topics and aimed at creating practical action steps to success.

Individual Coaching

1-on 1 (online or offline) personalized self-development journey for entrepreneurs , directors, team leaders and professionals to improve performance through dedicated sessions, accountability check-ins and self-work.

What is Coaching?

Coaching is a process that aims to improve performance and focuses on the ‘here and now’ rather than on the distant past or future. In coaching, it is believed that every person has potential inside them and it is the coach that can help you draw this latent ability out.

"Coaching is not a technique. It is a way of managing, a way of treating people, a way of thinking, a way of being."
Sir John Whitmore
"Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them."
Timothy Gallwey

Work Experience



Personal Development Coach

John partners with executives, empowering them to cultivate self-awareness, improve well-being, nurture meaningful connections, and harness strengths for triumph in both personal and professional areas.


ICF PCC - EMCC EIA SP


Global Experience

The experience gained over two decades as an executive within the trading and manufacturing industries has allowed John to work with individuals and corporates, supporting them to navigate challenges in business, intercultural communication, and dealing with demanding situations in complex environments

Global Experience


CBT Practitioner

Using cognitive behavioral techniques to Help people control their emotions by controlling their thoughts for better outcomes. As a result, people improve their interpersonal and professional relationships.



CBT Practitioner


EQ Practitioner

Using EQ tools and techniques to help individuals and teams in Fortune Global 500 companies develop a stronger resilience helps them overcome conflict, have better mental health, manage stress in complex situations, and achieve better work-life balance.

Emotional Intelligence Practitioner



MapsTell Certified

With Mapstell tools John help individuals and organizations to better understand themselves, improve their relationships, and develop their strengths and resources to overcome conflicts in their personal and professional lives.

MapsTell Certified Guide

Better Me,Better We

As a co-founder of betterme.community, John uses his experience and combines it with his passion as a coach and a practitioner to design tangible tools that support and empower individuals on their journey of self-awareness and in wanting to create positive change.

ECA Life & Leadership Skills Facilitator

My Portfolio

What My Clients Says

As an entrepreneur we face lots of obstacles. Many things we feel we can’t share to others. There’s lots of responsibilities, family affairs, business affairs, and many more that we can imagine. We are like balloons always aiming high but always get attached to rocks, so no matter how much we achieve we always feel like getting dragged down. With Coach John I felt like I can share what I feel without being judged and it made me feel lighter everytime I share my feelings. It made me realize that no matter what’s going on on the outside it needs to be solved from inside within you. I had 8 sessions with John and since then everything is same but everything from inside me have changed. All my circumstances are still same but the perspective is different. Now I feel lighter coz I understood myself. All my relations are stronger and my business is getting better. Thanks to John for removing the rocks out from my balloon. If you are entrepreneur I highly recommend John. You ll thank me later. 

N.S. Factory owner & CEO

I joined John’s group coaching programs and experienced his 1-to-1 coaching sessions, and I was profoundly impressed by his empathic presence and thoughtful questions. He made me feel comfortable sharing my challenges without judging and created a safe space to work through those however worked best for me. He also followed my progress and effectively reminded me of my commitments to my journey and nudged me in moving forward by providing valuable feedback and support. I wholeheartedly recommend John to anyone looking for an effective coach to get unstuck, achieve their goals, and, more importantly, get into the right mindset to use your strengths to your advantage!

Maria Pastorelly- Founder, Managing director & community leader
Are you ready to take the next step on your journey?

Do you want to be a better leader in your life & business?
Do you want to improve the quality of your personal and professional relationships?
Are you ready to live a life of your own design?
Are you a director, team leader or business owner?

Book a free discovery call now, and we can start working on:

  • Understanding yourself better and discovering your inner strength.

  • Staying mentally strong and breaking through your own self-constraints.

  • Become a better communicator and build stronger personal and professional relationships

  • Maximizing your performance and balance towards achieving your goals.