John Azzo
Coach, Facilitator, and Founder
Transforming personal and professional relationships
John is an Executive Coach, Registered Coach Educator and Mentor.
He holds an ICF PCC credentials, EMCC EIA Senior Practitioner, Certified 6 Seconds Emotional Intelligence Practitioner, and Assessor, Advanced Facilitator, also a CBT and REBT Practitioner.
Originally from Lebanon, John has spent over 16 years living and working in China. With more than two decades of experience as an executive in the trading and manufacturing industries, he has worked extensively with individuals and corporations, helping them navigate business challenges, intercultural communication, and high-pressure situations in complex environments. Leveraging his extensive toolkit of coaching models and behavioral psychology, he supports clients in gaining clarity and taking effective action, his philosophy is to ensure his clients obtain clarity and “get stuff done.”
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As an expat in China, he also has first-hand experience in developing resilience in a cross-cultural environment and managing complex personal and business relationships, which allows him to relate and empathize with clients who face similar challenges.
John started his coaching journey driven by a need to challenge his beliefs and wanting to explore more areas of self-development. Through training and experience, he learned how to achieve a better understanding of himself and leverage his strengths and skills. In addition, he also deepened his drive to help others create a big impact on their life and achieve whatever they set their mind to.
John has coached executives, directors, and managers from top multinational organizations on various topics, including effective communication, executive presence, career transitions, stress management, work-life balance, cross-cultural communication, and coaching skills. He has extensive cross-cultural coaching experience (clients of over 20 nationalities) and has coached across diverse industries, such as pharmaceuticals, IT, logistics, banking, F&B, and FMCG.
